Joe Boxer history and holiday boxer shorts

Holiday Boxer Shorts - Christmas, Halloween, valentines, st. patricks day, fathers day

Very Big News! Iconix Brand Group buys Joe Boxer. Iconix Brand Group is a brand management company which owns Candie's, Bongo and the Badgley Mischka labels. Iconix vows to keep Joe Boxer fresh and fun - true to its heritage. Pictured here from left: Neil Cole - CEO and President Iconix Brand Group and Bill Sweedler - President of Joe Boxer, formerly President of Windsong Allegiance Group LLC.

Joe Boxer serves as one of the official sponsors for the Waterkeeper Alliance, Robert Kennedy's Environmental Organization.

Joe Boxer helps grant dreams, by becoming an official sponsor of the Dream Foundation.

2004 Madonna requests custom tartan Joe Boxer shorts for her worldwide Reinvention Tour. Letters on the butts of the boxers spell out "Freedom" in the finale.
Christmas and holiday novelty and fun boxer shorts, not brief or boxer brief but pure fun valentines day boxer shorts
Underwear clad models stop traffic in Times Square when Joe Boxer teams with the W Hotels "Hang Loose" day. New York becomes a "State of Undress!"

Our logo appears on Indy Race League's Scott Sharp's Delphi/Kelley car, which starts the 86th Indianapolis 500 in eighth position. During the opening seconds of the race, Sharp's car kisses the wall and the Joe Boxer logo bumper flies off. The slo-mo is replayed on every major national news outlet over and over and over again.

Joe Boxer, Kmart and the American Lifeguard Association (ALA) team up to create an informative Water Safety program to help keep customers safe and to highlight a new line of Joe Boxer pool products.

JOE BOXER is the official apparel of Miss Hawaiian Tropic 2004 US Finals in Hawaii. From swimwear, to dresses the ladies of Hawaiian Tropic show off their assets. A tv program airs nationally.

Kmart joins the WB Fall lineup for Fall marketing initiatives. JOE BOXER appears in a national print and television ad campaign.

The story of JOE BOXER's President and CEO, Bill Sweedler appears in "Dare to Lead" a new book that highlights top CEOs success stories.

JOE BOXER co-sponsors the Alaska Celebrity Sports Invitational in Alaska. Stars from the motion picture, television and sporting worlds, including Richard Benjamin and Paula Prentiss, Mimi Rogers, Camryn Manheim, Mark Feuerstein, Kenny Loggins and Jennifer Tilley lend their support to benefit The Dream Foundation, an organization that fulfills the wishes of terminally ill adults.

JOE BOXER bears it - making the winning bid to name a young bear cub whose mother was shot by poachers. He and his sister cub were left stranded in a tree and were rescued and taken to the Alaska Wildlife Conservation Centre, an organization that rescues orphaned and endangered animals. JOE BOXER's proceeds will go towards the upkeep of the bears, who will eventually, be released into the wild once they are old enough to fend for themselves.

Initiative with Loews theatre Group and Lavalife for the Click at a Flick promotion which officially launched in New York City last Wednesday night and launches in Boston hip, urban city dwellers.

In celebration of next year's 20th Anniversary, JOE BOXER launches the Joe Boxer K-O Collection. The e-commerce site will feature limited Edition, classic JOE BOXER product.
2003- JOE BOXER "Licky" boxer shorts have a unique role in "A Night With Dame Edna" US Tour. The Dame gives them to special audience members at the end of each performance.

JOE BOXER says I LOVE YOU with a unique Valentine's Day Fashion show during Mercedes-Benz Fashion Week in New York City's Bryant Park. The fashion press falls in love with the show.

Major League Lacrosse starts season with clean underwear! JOE BOXER provides exclusive sideline apparel.

He's baaaaack! A new back-to-school advertising campaign features Vaughn Lowery, the dancing star of Kmart's popular JOE BOXER commercials dressed, once again, in only his JOE BOXERs. Lightening strikes twice and the ad campaign is more popular than ever!

JOE BOXER does what it can to support the troops of Operation Iraqi Freedom by sending flannel pajamas to the 607th Military Police Battalion from Grand Prairie, TX.
2002- JOE BOXER is invited to participate in the Mercedes-Benz Fashion Week charity toy car project. A Mercedes-Benz SL 300 Gullwing Pedal car is customized by JOE BOXER and partner Sirius Satellite Radio for an auction benefiting the Elizabeth Glaser Pediatric AIDS Foundation.

NOT another Father's Day Promotion - JOE BOXER revs Dad's engines with all the things he loves like Indy Race tickets, hot dogs, soda and underwear. Underwear? Skid marks aside, that irreverent boxer brand, teams with the Indy Race League, Pike's Peak International Raceway and Kmart for a special family pack ticket promotion. Prior to the race a promotional JOE BOXER/Kmart Indy Car visits local Kmart stores.

JOE BOXER launches at Kmart with a BANG, literally! Human cannonballs fly through the sky for the World's Fastest Fashion Show in Kmart's hometown of Detroit.

A marching band in boxer shorts, classic Cadillac's and synchronized shopping carts are just some of the festivities at the official launch party of JOE BOXER at Kmart Astor Place, New York City.

The back to school launch of the JOE BOXER brand at Kmart is the most successful launch in the 103 year-old history of this retailer.

Kmart runs national tv commercial featuring a young man in his boxers dancing to the beat of the "JOE BOXER Boogie". Everyone wants to learn the "Boxer Boogie" and chat rooms and television segments discuss the phenomena. Vaughn Lowery soon becomes a pop icon appearing on The Today Show, Good Mornight America, Extra! Primetime Live and recurring parodies on The Tonight Show with Jay Leno.
2001- JOE BOXER Corp. is acquired by Windsong Allegiance Group, LLC., of Westport, Ct.

JOE BOXER signs a long-term, exclusive agreement with America's second biggest retailer Kmart. It's official, JOE BOXER is now more than "just underwear" as it launches with a whole new line of products for both HOME and APPAREL.

Mr. Licky joins JOE BOXER CEO and President, Bill Sweedler, and Founder and Chief Underpants Officer, Nick Graham along with Kmart executives on the podium of the New York Stock Exchange to ring the opening bell.

Underwear clad models stop traffic in Times Square when JOE BOXER teams with the W Hotels "Hang Loose" day. New York becomes a "State of Undress"

The JOE BOXER logo appears on Indy Race League's Scott Sharp's Delphi/Kelley car, which starts the 86th Indianapolis 500 in eighth position. During the opening seconds of the race, Sharp's car kisses the wall and the JOE BOXER logoed bumper flies off Ð the slo-mo is replayed on every major national news outlet.