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Tel Aviv --- December 17….. Delta Galil, a respected global apparel company and producer of innovative fashions for leading retailers and brands worldwide, has introduced enhancements to its groundbreaking RealCool Cotton textile technology to embrace an eco friendly marketplace.
In line with Delta Galil’s corporate commitment to the environment, RealCool Cotton garments and fabrics are now treated with natural antibacterial and odor-repelling agents that significantly reduce the carbon footprint of clothing throughout its lifecycle.
With the use of two separate cotton fabric treatments which counteract both the growth of bacteria and the embedding of odors in RealCool Cotton, clothing requires less laundering and removes the need to use hot water in the laundering process.
“Clothing is typically laundered more frequently than necessary due to odors becoming lodged in the fabric,” says Esti Maoz, Chief Marketing Officer (CMO) at Delta Galil. “The new cotton textile treatments introduced in RealCool Cotton keep clothing fresh through multiple wears, extends the life of the product and helps protect the environment.”
Research indicates that clothing is responsible for approximately 25 percent of an individual's C02 emissions – about one ton per person. Over a third of that is in the washing and drying of the garment, the rest is from crop growing, the production, manufacturing and transportation of new clothes.
By preventing the growth of bacteria, RealCool Cotton clothing requires less laundering and removes the need to use hot water in the process. However, clothing is generally laundered in order to 'freshen' it, rather than to remove stains, and the enhancements introduced in RealCool Cotton fabric make this no longer necessary. Clothing made of RealCool Cotton may be washed less often, and at more moderate and lower temperatures (30 C or less), rather than at hot temperatures (40 C or more) today.
By dramatically reducing the laundering requirements of RealCool Cotton garments, Delta Galil has extended the lifecycle of the garment and has significantly reduced its carbon footprint. For the end consumer, the effect of reducing the number and temperature of laundering cycles minimizes wear and tear as well as the consumption of electricity, water and detergent.
RealCool Cotton was introduced with tremendous excitement in 2005 as "the next generation” of cotton textiles, by integrating the familiar comfort of natural, pure cotton fibers and the hydrophilic functionality that was previously associated only with synthetically-blended performance fabrics.
"RealCool Cotton changed the way the world viewed cotton apparel, by combining wicking properties with the breathable, soft-touch popularity of cotton,” says Delta Galil’s Maoz. "In the two short years since its introduction, the demand for RealCool Cotton clothing and garments from consumers around the world has been tremendous.”
RealCool Cotton fabrics have proven to be as effective in wicking as their synthetic competitors, addressing the market need for true moisture management properties in the popular natural cotton touch.
The idea is simple: the body produces sweat to cool down, and the faster the sweat evaporates, the faster the body cools. RealCool Cotton has been designed to maximize comfort by transporting the moisture to the surface of the fabric, where it can evaporate.
The patented process, which is based on nanotechnology, increases the absorption capacity of cotton while also giving the fabric the wicking properties it needs.
Three types of RealCool Cotton fabric are available – RCC-E, for everyday wear, RCC-A, for active lifestyles and gentle sports, and RCC-P, for professional athletes – addressing unique functional requirements. With the addition of anti-bacterial and odor-repelling properties, the already substantial market potential multiplies.
As awareness of global warming and the environmental impacts of our lifestyles grows across the US, Europe and the rest of the world, Delta Galil has chosen to take a proactive stand, offering a more eco-friendly alternative,” said Maoz.
“The energy utilized globally in the repeated laundering of clothing can be reduced dramatically, and we all end up benefiting from a cleaner, less wasteful world.”
According to Wright Reports, Delta Galil manufactures private label women's intimate apparel, men's underwear, socks, shirts, baby wear, bras, leisurewear and nightwear, and knitted fabrics. Delta sells its products to leading retailers such as Marks and Spencer, Victoria's Secret, Kmart, JC Penney, Carrefour, Hema, Wal-mart, Target and Mervyn's. Other customers include the marketers of leading brand names that include Hugo Boss, Calvin Klein, Nike, Tommy Hilffiger, Dim and Dolce & Gabbana. This high quality, international textile giant sells its products under a variety of brand names, including Wilson, Converse, Maidenform Girls, Mexx and Nicole Miller, as well as under the Delta brand name.
"RealCool Cotton’s exciting new anti-bacteria and odor-repelling treatments keep clothing fabrics cleaner and fresher for longer, increasing comfort and giving one a new, fresh confidence in their clothes," says Maoz.
"With the enhancements made to RealCool Cotton, clothes retain that 'just washed' feeling after a full day at work regardless of how stressful your day has been."
Maoz, who takes great pride in the benefits that Delta Galil developments bring to consumers the world over, states: "At the end of the day, it is all about comfort. And that is what RealCool Cotton represents - fresh comfort and true quality at a cost which is reasonable and friendly to the environment. "
Delta Galil Industries, Ltd., together with its subsidiaries, engages in the design, manufacture, and marketing of ladies' intimate apparel, men's underwear, socks, shirts, babywear, leisurewear and nightwear, knitted fabrics and dyeing.
The international textile company's intimate apparel clothing products include fashion and basic panties and bras, and women's and girl's nightwear. It also offers men's, women's, and children's leisure, dress, and sport socks, men's underwear, briefs, undershirts, boxer shorts, and nightwear, leisurewear, such as t-shirts, polo shirts, sweatshirts, and jogging suits.
Delta Galil operates primarily in the United States, Canada, Europe and Israel. It sells its products to retailers and marketers. Delta Galil was founded in 1975 and is based in Tel Aviv, Israel.
MORE BOXER SHORTS and UNDERWEAR news
Shots of football star David Beckham posing in tight white pants have sparked an increase in sales of similar briefs, a retailer has said.The A-lister's publicity shots for Armani underwear have prompted a 50 per cent increase in sales of simple white men's pants at Selfridges. -->

They are currently outselling boxer shorts by two to one at the department store.Demand for the entire Emporio Armani underwear range was up 30 per cent today (Thursday) at Selfridges.The retailer's director of menswear, David Walker-Smith, said: "David Beckham is a global style icon, appealing equally to men and women. Where he goes, fashion is bound to follow, so briefs are the big story for underwear."The tight white pants which are modelled by the handsome footy ace in the Armani campaign will not be available in the UK until next year, according to the retailer.

Still More Boxer Short news
THIS PAGE IS PANTS
A SMALLS HISTORY OF Y-FRONTS, BOXERS AND KNICKERS
Rachael Bletchly
Becks caused a stir posing in his kecks this week. When the soccer legend lined up a saucy shot in his new Armani briefs, most fans seemed to think he'd made a Golden Ballsup. Fans and fashion gurus have been arguing all week about what's hot in the underwear department - but how much do you know about the history of our most intimate clothing? RACHAEL BLETCHLY came up with a Briefs History of Pants...
The first "pants" in history were the fig-leaves donned by Adam and Eve in the Garden of Eden. But the loincloth was the earliest real undergarment worn by humans.
Romans didn't wear pants. The closest they came was a pair of shorts or subligaculum (subligar for women), worn under a tunic.
King Tut was buried with 145 of his favorite loincloths.
Labour Mp Chris Bryant sent a picture of himself wearing only a pair of pants to a gay website in 2003 and had to apologise.
Henry Viii always padded his codpiece to make his package look bigger.
X-FRONTS - with fiddly overlapping flaps and buttons - were launched in 1910 by Coopers Inc of Kenosha, Wisconsin, who called them Kenosha Klosed Krotch Undergarment. They flopped.
Back to the drawing board... and in 1935 briefs with a Y-shaped front and overlapping fly appeared. They were also known as "jockeys" because they gave similar support to a jock strap.
Thongs first appeared in Brazil in the 1980s as a swimsuit. Today they are one of the fastest-selling styles for both women AND men.
Boxer shorts were invented by American Jacob Golomb in 1925. He designed elastic-waisted trunks to replace the leatherbelted trunks worn by boxers. ITALIANS wear red, Argentineans pink, and Brazilians brand new pants on New Year's Eve . And in Venezuela and Peru, they wear yellow underwear on New Year's Day to bring good luck throughout the coming year.
Formula 1 driver David Coul thard always wears TWO pairs of pants for races. MARRIED men change their pants twice as often as single men.
Pants is now in the dictionary as a slang term for rubbish. In December 2000 the Home Office apologised after an official wrote to an asylum seeker: "With regard to your claim to be a national of Afghanistan, the Secretary of State thinks that this is a pile of pants."
A springer spaniel called Taffy needed emergency surgery after eating 40 pairs of pants earlier this year. Taffy, who lives with his owners in Tamworth, Staffs, also scof fed more than 300 socks.
British men buy more pants than anywhere else in Europe, with the average bloke buying three pairs a year. Italian men buy three every two years.
Pirates Of The Caribbean star Johnny Depp's Y-fronts sold for £1,600 at a charity auction.
Crash test dummies had to wear pants, US government regulations insisted until 1990.
Famous butts to have worn Yfronts include Steve Martin, Babe Ruth, Sarah Jessica Parker, Cameron Diaz, Dyan Cannon, Jessica Simpson, Homer Simpson, Steve McFadden and Mr Bean.
Nearly a quarter of women questioned in Arkansas said they keep a pair of pants in their car's glove compartment.
Day Of The Week underpants were a big craze in the 1950s - with sets of seven labelled from Monday to Sunday.
Hanging male and female pants next to each other on a clothesline is illegal in Minnesota.
Shot-put champ Geoff Capes wore pants with a 52ins waist - the same as Queen Victoria.
The No 1 item women forget to pack for their holiday is knickers. IT is illegal to go out if you're not wearing pants in Thailand.
Germans wash their underwear once every seven days.
Cherry is the most popular flavour of edible underwear, and chocolate the least popular, according to a survey of sex shop owners.
Control pants are the new fashion must-have for women. UK stores have seen a 22 per cent rise in demand for the underwear that can reduce a woman's figure by two dress sizes. Marks & Spencer sold a million pairs from April to June this year - that's five pairs a minute.
Renee Zelwegger made Big Pants sexy again after wearing them in hit film Bridget Jones's Diary in 2001. A recent survey found eight out of ten women prefer them to thongs or briefs.
Renee's film pants sold for £2,000 at a charity auction in September 2006. Her co-star, Hugh Grant signed them with the words: "Hello Mummy! Lots of love and kisses." The winning bidder was never identified.
Aussies call pants "grundies" or "budgie smugglers" for tight briefs - just think Daniel Craig's trunks and you'll get the picture! In the UK we have scores of slang terms for pants - including knickers, trollies, kecks, shreddies, crusties, skivvies, drawers and even tighty-whiteys.
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